Join us for an enlightening discussion about the world of music and advertising as we delve deep into the prestigious Clio Music Awards. This exclusive webinar will explore the profound impact of music on advertising campaigns and dissect what it takes to win a Clio Music Award. We will explore the dynamic intersection of music and marketing, uncovering the role that music plays in shaping brand identities and the overall consumer experience.
The Clio Music Awards: Celebrating Excellence
• An overview of the Clio Awards and its significance in the creative industry
• Focus on the Clio Music Awards – its history, categories, and past winners
• Highlighting the impact of the Clio Music Awards on the music and advertising industries
• Learn about the submission & judging process, criteria, and what sets award-winning entries apart.
Creativity and Innovation in Music-Driven Campaigns
• Exploring the emotional connection between music and consumers
• The science behind choosing the right music for a brand
• How music enhances brand identity to build emotional connections with consumers
About Clio
Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, cannabis and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio . View an overview trailer on our website .
Speakers
• Michael Kauffman
Michael Kauffman is the Executive Director of the Clio Music and Clio Cannabis programs at The Clio Awards, the premier awards competition for the creative business. Clio Music honors creativity in advertising and marketing for artist promotion and brand collaborations, as well as the use of music in ads, trailers, and film & video. Clio Cannabis celebrates the creative work and creators at the forefront of cannabis marketing and communications. Prior to his current role, Kauffman held senior marketing and corporate communications roles at YouTube, Google, and RightsFlow, a licensing and rights-management start-up acquired by Google. He also held sales and commerce roles with Universal Music Group’s Verve and BMG’s Windham Hill record labels.
• Peymon Maskan
Peymon Maskan is a first generation Iranian American Music Supervisor based in Los Angeles, California. His first film credit was as Music Coordinator on Blue Crush in 2002 before proceeding to Music Supervise over 30 film and series before joining Apple’s bespoke ad agency Media Arts Lab in 2012. He brought his filmic sensibilities to many of Apple’s iconic long-form ads, like Emmy Award winning “Misunderstood” featuring beautiful bespoke song by Cat Power. Maskan became the Global Music Director in 2017, and in 2018 brought Cannes Lion Grand Prix winning & Spike Jonez Directed “Welcome Home,” featuring FKA Twigs and “Til It’s Over” by Anderson Paak. 2018 also introduced the Grand Clio Music winning ad “Share Your Gifts” with original song by Billie Eilish (produced by Finneas O’Connell). Maskan also loved participating to Apple’s longstanding reputation of breaking bands through sync, launching Marian Hill’s “Down”, Hudson Mohawk’s “Chimes”, Son Lux’s “Dream State”, Snoh Aalegra’s “Nothing Burns Like The Cold” and Noga Erez’s “Dance While You Shoot” to a worldwide audience. Maskan started Radish Music at the top of 2020 to return to film while continuing his work in advertising. He is currently Music Supervising Netflix’s 2024 series A Man In Full, starring Jeff Daniels & Directed by Regina King (written by David E. Kelley) and Dev Patel’s Directorial debut Monkey Man. He also teamed up with Finneas O’Connell again on his first film score for The Fallout, which won Grand Jury Prize at SXSW 2021 and was later distributed by HBO. Ad wise, Maskan continues to break new ground, working with Soulwax to launch Apple’s Airpod Max, Lil Nas X for Logitech’s Super Bowl and Grammy ads, which launched the #1 song “Montero” into popular culture. Maskan did the same with Logitech’s follow up ad a year later, launching LIzzo’s “Special” in an ad-premier exclusive. In 2022, he placed Thumpasaurus’ “Struttin” in a Samsung ad, which caused the song to explode online.
Moderator
• Marc Caruso