Understanding the Social Media Landscape, Copyright Compliance, and Practical Licensing Solutions

Litigation against brands for their use of music in social media ads and promo clips has become big news over the past five years. Despite multiple settlements, lingering questions remain for the music industry on how to address ongoing infringements and solve music licensing hurdles on a prospective basis.

This webinar panel brings together representatives from the influencer, brand, copyright enforcement, and music licensing solution communities to provide their perspectives on how brand and influencer agreements work, how influencers select music for ads and promo clips, tools available to independent publishers for addressing pre-existing infringement, and pitch a forward-looking music licensing solution.

After attending this session, publishers should have a strong understanding of how influencer campaigns work, the challenges for licensing these campaigns, ways to protect and enforce intellectual property rights, and a leading proposal for music licensing influencer campaigns on a prospective basis.