Latin music is no longer just a cultural phenomenon, it’s a global powerhouse. From topping international charts to reshaping streaming trends, its rise has transformed the music industry and opened doors for songwriters, artists, publishers, and labels worldwide.

Join moderator Carlos Escalona Cruz with panelists Jamar Chess (Sunflower Entertainment / Spirit Music Latino), Jarrid Lezcano (SESAC), Viviana Arias Botero (The Orchard) and Lynn Gonzalez (Granderson Des Rochers, LLP) as they explore the current state of the Latin music industry. The discussion will highlight the forces driving this mainstream surge, the role of streaming, the impact for songwriters and rights holders, and emerging opportunities across borders.

Attendees will gain actionable insights and a front-row perspective on how songwriters and industry professionals can navigate—and thrive—in today’s fast-moving Latin music market.

This event is free to AIMP members, $20 for non members.