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Commercial Sync & Social Media
Understanding the Social Media Landscape, Copyright Compliance, and Practical Licensing Solutions
February 19 @ 1:00 pm – 2:00 pm

Litigation against brands for their use of music in social media ads and promo clips has become big news over the past five years. Despite multiple settlements, lingering questions remain for the music industry on how to address ongoing infringements and solve music licensing hurdles on a prospective basis.
This webinar panel brings together representatives from the influencer, brand, copyright enforcement, and music licensing solution communities to provide their perspectives on how brand and influencer agreements work, how influencers select music for ads and promo clips, tools available to independent publishers for addressing pre-existing infringement, and pitch a forward-looking music licensing solution.
After attending this session, publishers should have a strong understanding of how influencer campaigns work, the challenges for licensing these campaigns, ways to protect and enforce intellectual property rights, and a leading proposal for music licensing influencer campaigns on a prospective basis.
PANELISTS:
Jann-Michael Greenburg, Tresona
Abby North, North Music Group
Yoav Zimmerman, Third Chair
MODERATOR:
Alison Koerper, Disney Music Group
Attention attorneys: this activity is approved for 1 hour of Minimum Continuing Legal Education Credit by the State Bar of California. The AIMP certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.
Panelist Bios

Abby North is Principal of North Music Group LLC and one of the founders of Unchained Melody Publishing LLC. North began her career as a composer and recording/mixing engineer, then pivoted to music rights management and music publishing when given the opportunity to work with her father-in-law Alex North’s music catalog, which includes the evergreen song “Unchained Melody,” as well as various film scores such as “Spartacus,” “Cleopatra,” “A Streetcar Named Desire,” “Viva Zapata,” and North’s unused scores for “2001: A Space Odyssey.”
North’s catalog provides her with deep engagement in music publishing and music licensing on a global level, on a daily basis. As the publishing administrator of “Unchained Melody,” a song that has been adapted into at least 25 languages and is currently the 2nd most recorded (other than jazz standards, public domain works and holiday songs) musical work in The MLC’s database, North learned how to manage and protect musical works within the global landscape.
Through various industry groups and word of mouth, North built relationships with other families controlling legacy copyrights, many of whom engaged her to administer their works. North advocates on behalf of songwriters/composers and artists, often specifically from the heir perspective. Recently, North participated in an Amicus Brief in support of Attorney Tim Kappel’s arguments in the Vetter vs. Resnick statutory termination case and she participated in comments to the Office of Science and Technology Policy (OSTP) RFI regarding AI, each through the lens of estates and legacy works/recordings and artists/songwriters.
Beyond engaging in multiple ex parte calls with the U.S. Copyright Office on a range of key policy issues, North has played a substantive role in shaping federal music-copyright policy. She contributed to the USCO Roundtable on Unclaimed Royalties Best Practices for The Mechanical Licensing Collective, submitted influential comments to the Copyright Royalty Board on Phonorecords IV Subpart B mechanical rates—input that helped drive the judges’ decision to raise the rate and adopt a COLA—and was invited to testify before the House Judiciary Subcommittee on Intellectual Property at its hearing, “Five Years Later – The Music Modernization Act.”
North has worked with software developers to design and build proprietary tools, which include works registration, income tracking and now, identification of music copyrights infringed on by brands in their commercial posts on social media platforms.
North is on the Advisory Board of Songwriters of North America (SONA) and is a member of ICMP’s Metadata Working Group. She is a past board member of the Los Angeles chapter of the AIMP.

Jann-Michael Greenburg has worked in the music industry for nearly a decade and is the current president of Tresóna, a music copyright licensing agent for copyright owners. He is a licensed attorney in New York and holds an LL.B. (Hons) from the University of Edinburgh and an LLM in Banking and Financial Law with a concentration in securities regulation and compliance management from Boston University.

Yoav Zimmerman is the co-founder and CEO of Third Chair (YC X25), which builds software to automate complex legal workflows, supported by an on-demand network of expert lawyers. Third Chair’s enforcement product helps major labels, music publishers, and independent artists turn unlicensed uses on social media into a scalable income stream.
Previously, Yoav co-founded Trendpop (YC W21), an AI-driven social analytics platform used by teams at Atlantic Records, AWAL, UTA, and Pearpop, and was acquired by Collab in 2022. Earlier, he was one of the first hires at Determined AI (Google Ventures-backed, acquired by HP) and worked on distributed machine-learning systems at Google. He is a Forbes 30 Under 30 alum, a UCLA graduate, and is based in San Francisco.

Ali Koerper (MODERATOR) is the Director of Rights Management for Disney Music Group, bringing over 25 years of experience in music rights, licensing, and music publishing operations. She helps guide DMG’s strategy for acquiring, managing, and optimizing music‑related rights and monetization solutions across copyright licensing, digital rights management, and international publishing relationships.
Ali works closely with teams across The Walt Disney Company, DMG’s international subpublishers, and digital platforms and solution providers to ensure DMG’s catalog is fully cleared, protected, and positioned for worldwide revenue growth. She leads a multi‑team organization and drives initiatives that modernize rights workflows—including in the development and implantation of global set list processes to optimize monetization of performance rights revenue in the live event space and in helping direct emerging direct‑licensing opportunities.