Description

Music has become a cornerstone of brand storytelling on social media—but using it without permission carries real risks. High-profile cases show how international brands can face serious legal exposure, from statutory infringement to tortious interference.

This panel will explore how brands, marketing teams, and advertising agencies can navigate music licensing and synchronization, while rightsholders learn how to safeguard their works through collaboration rather than conflict. The conversation will highlight strategies for fostering a cooperative ecosystem where brands respect copyrights and rightsholders benefit from fair, mutually rewarding partnerships.

The panel will offer practical guidance for building a compliant and thriving social media music landscape.