A CONVERSATION WITH KRIS LAMB (EVP/GM BIG MACHINE RECORDS), JOSH OSBORNE (GRAMMY/ACM/CMA WINNING SONGWRITER), AND AUSTIN JENKINS (SENIOR VP A&R MCA/HEAD OF LUCILLE RECORDS)

BIOS:

KRIS LAMB

KRIS LAMB IS THE EXECUTIVE VICE PRESIDENT AND GENERAL MANAGER OF BIG MACHINE RECORDS, PART OF THE BIG MACHINE LABEL GROUP UNDER HYBE AMERICA. WITH OVER FOURTEEN YEARS AT THE COMPANY, HE HAS STEADILY ADVANCED THROUGH KEY LEADERSHIP ROLES. MOST RECENTLY PROMOTED FROM SENIOR VICE PRESIDENT OF PROMOTION AND DIGITAL, LAMB OVERSAW RADIO AND DIGITAL STRATEGY FOR ARTISTS INCLUDING TIM MCGRAW, CARLY PEARCE, MIDLAND, AND JACKSON DEAN.

EARLIER IN HIS CAREER, LAMB BUILT A REPUTATION AS A STRATEGIC PROMOTER AND DYNAMIC LEADER WITH DEEP EXPERTISE IN ARTIST DEVELOPMENT AND MARKETING. HE JOINED BIG MACHINE IN 2010 AS A REGIONAL PROMOTIONS DIRECTOR, QUICKLY EARNING RECOGNITION FOR HIS IMPACT, AND LATER SERVED AS SENIOR DIRECTOR OF WEST COAST PROMOTION. IN 2017, HE RETURNED TO THE COMPANY AS VICE PRESIDENT OF PROMOTION AFTER A THREE-YEAR STINT LEADING PROMOTION AND MARKETING FOR DOT RECORDS

IN HIS CURRENT ROLE, KRIS IS RESPONSIBLE FOR DEVELOPING AND RETAINING THE IMPRINT’S FRONTLINE ROSTER, WITH A FOCUS ON FAN ACQUISITION AND ENGAGEMENT. HE LEADS A GROWING TEAM OF PROMOTION AND MARKETING PROFESSIONALS DEDICATED TO ELEVATING BIG MACHINE’S ROSTER OF CULTURE-SHAPING ARTISTS. LAMB REPORTS DIRECTLY TO COMPANY CHAIRMAN AND CEO SCOTT BORCHETTA, WHO PRAISED HIS LEADERSHIP AND DEDICATION, STATING THAT LAMB HAS “WORKED HIS WAY TO THE TOP” AND THAT THIS NEXT CHAPTER OF HIS CAREER “IS GOING TO BE THE MOST PROLIFIC YET.”

AFTER YEARS OF HONING HIS CRAFT, GRAMMY, ACM, AND CMA AWARD WINNING SONGWRITER JOSH OSBORNE HAS BECOME ONE OF THE GO-TO SONGWRITERS ON THE NASHVILLE MUSIC SCENE. AFTER SCORING HIS FIRST #1 SONG IN 2012 WITH KENNY CHESNEY’S “COME OVER”, OSBORNE HAS BEEN ON QUITE AN AMAZING ROLL, SCORING A TOTAL OF 30 #1 SONGS SO FAR, IN ADDITION TO WINNING 43 ASCAP AWARDS FOR MOST PERFORMED SONGS AS WELL AS THREE ASCAP SONG OF THE YEAR AWARDS FOR HIS HITS “LEAVE THE NIGHT ON”, “BODY LIKE A BACK ROAD” AND “ONE MAN BAND”.

IN 2014 OSBORNE WAS AWARDED THE COVETED GRAMMY AWARD FOR BEST COUNTRY SONG FOR “MERRY GO ‘ROUND” RECORDED BY KACEY MUSGRAVES, AND WON HIS SECOND GRAMMY AWARD FOR BEST COUNTRY SONG IN 2025 FOR “THE ARCHITECT”, ALSO RECORDED BY MUSGRAVES. HE HAS BEEN NOMINATED 4 MORE TIMES FOR BEST COUNTRY SONG AT THE GRAMMY AWARDS. ALSO IN 2014 JOSH WAS HONORED BY HAVING HIS NAME ADDED TO THE PRESTIGIOUS COUNTRY MUSIC HIGHWAY WHICH RUNS THROUGH THE
STATE OF KENTUCKY AND NEAR HIS HOMETOWN OF VIRGIE. JOSH IS THE 2021 ASCAP COUNTRY SONGWRITER OF THE YEAR, 2019 NSAI SONGWRITER OF THE YEAR, 2016, 2021 AND 2022 MUSIC ROW MAGAZINE SONGWRITER OF THE YEAR, AN 8-TIME NOMINEE FOR ACM SONGWRITER OF THE YEAR, 2 TIME ACM SONG OF THE YEAR WINNER FOR HIS SONGS “ONE MAN BAND” AND “NEXT THING YOU KNOW”, A MULTIPLE CMA AWARD NOMINEE AND MULTIPLE CMA TRIPLE PLAY AWARD WINNER.

SENIOR VICE PRESIDENT, A&R AT MCA RECORDS AND HEAD OF LUCILLE RECORDS. STARTING AS VP OF A&R WITH ISLAND RECORDS IN 2023, HE PLAYED A KEY ROLE IN THE SIGNING AND DEVELOPMENT OF ARTISTS SUCH AS WYATT FLORES, MEDIUM BUILD, AND CHARLEY CROCKETT AMONG OTHERS. LUCILLE RECORDS WAS FOUNDED BY PRODUCER DAVE COBB AND SPEARHEADED BY AUSTIN JENKINS, SVP OF A&R FOR MCA AND HEAD OF LUCILLE. ITS INAUGURAL ROSTER INCLUDES LAMONT LANDERS, LANDON SMITH, ISABEL DUMAA, SONS OF HABIT AND 49 WINCHESTER.

THE WEATHERFORD, TEXAS NATIVE’S INDUSTRY EXPERIENCE RANGES FROM BEING A PERFORMER AND SONGWRITER, TO PRODUCER AND LABEL EXECUTIVE. HE FOUNDED AND SERVED AS THE GUITARIST AND SONGWRITER FOR VGTEXAS BAND WHITE DENIM. IN 2014, JENKINS STEPPED AWAY FROM THE GROUP AND CO-FOUNDED THE NILES CITY SOUND RECORDING STUDIO IN FORT WORTH WITH JOSH BLOCK AND CHRIS VIVION. HE THEN DISCOVERED LEON BRIDGES AND CO-PRODUCED, RECORDED AND MIXED HIS PLATINUM-CERTIFIED FULL-LENGTH DEBUT ALBUM, COMING HOME, UNDER THE NILES CITY SOUND NAME. JENKINS TOURED AS PART OF BRIDGES’ BAND IN ADDITION TO PLAYING GUITAR AND BASS ON THE GRAMMY-NOMINATED COLLECTION.